{"product_id":"lucky-shd400","title":"Lucky SHD400","description":"\u003cp\u003eLucky started making film in China in the late 1950s, beginning with black and white movie film. SHD400 dates from the early 2000s. It disappeared around 2012 and, like a lot of good things in film photography right now, it's back. You might also see it sold as Luckypan SHD400.\u003c\/p\u003e\n\u003cp\u003eThis is not a quiet film. The blacks go deep, the highlights stay bright and crisp, and there isn't a lot in between. If you've ever pushed HP5 a stop just to get more grit and punch, SHD400 gives you that straight out of the box. Take it for a walk through the city on a grey day, point it at buildings with hard light and deep shadow, or at anything you want to feel a bit dramatic.\u003c\/p\u003e\n\u003cp\u003eIt has grain, and in 35mm you'll see it, but it's not overpowering. It won't flatter every portrait, but on the right face it has real character. If you want softer, more subtle tones, that's fine. HP5 Plus or T-Max 400 will do that better. SHD400 is for when you want a picture with some edge.\u003c\/p\u003e\n\u003cp\u003eIt likes light, so be generous with it. Rate it at 200 or give it a bit more exposure than you normally would, and you'll get more back in the shadows.\u003c\/p\u003e\n\u003cp\u003eIt's also cheaper than Tri-X or BwXX, which makes it an easy roll to try. Shoot one and see if the drama suits you. There's a good chance it will.\u003c\/p\u003e","brand":"Lucky","offers":[{"title":"35mm \/ Single","offer_id":46732544049340,"sku":"L-LP400-35-1","price":25.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0760\/8860\/6908\/files\/lucky-shd-400-35mm-36exp.png?v=1792956337","url":"https:\/\/filmco.nz\/products\/lucky-shd400","provider":"Nelson Film Co","version":"1.0","type":"link"}