{"product_id":"kodak-eastman-ultramax-400","title":"Kodak UltraMax 400","description":"\u003cp\u003eKodak UltraMax 400 is an all-rounder. It’s a wonderful film to take on holidays. It’s good outdoors or indoors and can handle images that are over or under exposed. Under exposure is less forgiving, but for a film where you don’t want to fuss over exposure in social gatherings this is a solid choice.\u003c\/p\u003e\n\u003cp\u003eWhat makes it a good holiday film is how well it does when shooting different subjects — people, buildings, landscapes — it captures them all faithfully. The contrast is crisp, the colours warmish, but this is a daylight balanced film. It’s this balance that makes it a good film for portraiture, architecture and nature.\u003c\/p\u003e\n\u003cp\u003eUltraMax has a strong lineage. Kodacolor VR-G 400 was first released in 1986 rebranded as Kodacolor Gold 400 then as Kodak Gold 400 and has been known as UltraMax since about 2007. It has the same T-GRAIN emulsion technology as Kodak T-Max — the result is grain that is almost identical to its slower sibling — Kodak Gold 200. Genuinely impressive.\u003c\/p\u003e\n\u003cp\u003eWhether you’re a beginner or seasoned photographer, UltraMax deserves its place in your fridge — one day you might want to shoot a roll without fussing over which roll to take around town. UltraMax could be that film.\u003c\/p\u003e","brand":"Eastman Kodak","offers":[{"title":"35mm \/ Single","offer_id":46709147173052,"sku":"E-UM400-35-1","price":37.0,"currency_code":"NZD","in_stock":true},{"title":"35mm \/ 3-pack","offer_id":46709147205820,"sku":"E-UM400-35-3","price":99.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0760\/8860\/6908\/files\/kodak-eastman-ultramax-400-35mm-36exp_e6b49e68-fdf3-40b4-9bb5-ba3185dbf4a4.png?v=1778492512","url":"https:\/\/filmco.nz\/products\/kodak-eastman-ultramax-400","provider":"Nelson Film Co","version":"1.0","type":"link"}